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Manufacturing Industry

Manufacturing Trade Show
Leads, Captured Right

A CNC machining lead met at Hannover Messe might close 14 months later. The tolerance specs, IATF certifications, and run volumes you discussed at the booth need to be captured cleanly the first time. Exporb scans cards in 14 languages and records the conversation, so the engineer who quotes the job in Q3 has the same context the booth rep had in April.

Multi-language scanning Voice recording Team sync

Industrial Expo Stats

Hannover Messe — Day 2

Total leads captured
18912 reps
Languages scanned
14All accurate
Voice recordings
475.2h total
Quote-ready leads
23Score 75+

Why Manufacturing Teams Lose Leads at Trade Shows

The technical details matter. The language barriers are real. The deals close 12 months later.

Long Sales Cycles Need Rich Data

Manufacturing deals close on a 6-18 month curve. Tolerances, material grades, IATF certifications. If the technical details aren't captured cleanly at the booth, the quote 9 months later starts from scratch.

International Business Cards

Hannover Messe pulls 130,000 visitors from 150 countries. Cards in German, Chinese, Japanese, Korean. Generic OCR turns half of them into nonsense.

Large Booth Teams

IMTS booths run 15-20 staff across two shifts. Without a shared lead pool, the morning rep has no idea the afternoon rep already met that procurement lead from Bosch.

Technical Specs Get Lost

Custom machining specs, material grades, annual run volumes. Try writing 0.025mm tolerance and 50,000-unit MOQ on the back of a card after eight booth meetings.

How Exporb Solves Lead Capture for Manufacturing

Built for the complexity and international nature of industrial trade shows.

Multi-Language Card Scanning

AI scanner pulls names, titles, and company details from German, Chinese, Japanese, Korean, Arabic, and any Latin script. Tested against the Hannover and IMTS card mix.

Voice Recording for Tech Specs

Record the full technical conversation. AI pulls out material specs, tolerances, run volumes, certifications, and follow-ups as structured fields.

Team Sync for Large Booths

Your entire booth team — from engineers to sales reps — shares a single lead pool. Real-time sync across shifts, no duplicates, and clear ownership of every contact.

AI Lead Scoring for Long Cycles

Automatic scoring based on conversation content, buying signals, and project timeline. Know which prospects are ready for a quote today versus nurturing over 12 months.

CRM Export with Full Context

Export leads to Salesforce, HubSpot, or CSV with all AI-extracted data — technical requirements, project timelines, and follow-up actions. Your sales team gets the full picture.

Offline Mode for Expo Halls

Hannover's halls swallow WiFi signal. Capture cards, voice notes, and photos offline. Syncs when connectivity returns.

Example scenario: Industrial Supplier at Hannover Messe

08:00

Team of 12 sets up across two booth locations in Hall 17. All reps join the shared workspace. Engineers and sales reps are paired for technical conversations.

09:30

A German OEM delegation visits. Rep scans 5 business cards with German text — all extracted perfectly. Voice recording captures a 7-minute conversation about custom CNC machining tolerances and material certifications.

11:00

Chinese manufacturing partner visits. Business cards in Mandarin are scanned accurately. Voice note captures discussion about supply chain logistics and minimum order quantities.

14:00

126 leads across both booth locations. Team sync shows no duplicates. An engineer flags 3 contacts as "quote-ready" with technical requirements already extracted by AI.

17:30

Day ends with 198 leads from 23 countries. Sales team exports quote-ready leads to Salesforce with full technical requirements attached. First quotes go out within 48 hours — while competitors are still deciphering handwritten notes.

Major Manufacturing Trade Shows

Designed for manufacturing tradeshows and industrial expos.

Hannover Messe

Hannover, Germany

Industrial tech & automation — 130,000+ visitors from 150 countries in 2024

IMTS

Chicago, USA

Manufacturing tech — 89,020 registrants and 1,737 exhibitors at IMTS 2024

Automatica

Munich, Germany

Robotics and automation

Bauma

Munich, Germany

Construction and mining equipment

EMO Hannover

Hannover, Germany

Metalworking and machine tools

Fabtech

USA (rotating)

Metal forming and fabricating

China International Industry Fair

Shanghai, China

Industrial manufacturing

SPS

Nuremberg, Germany

Smart production solutions

Frequently Asked Questions

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