Manufacturing Trade Show
Leads, Captured Right
Industrial trade shows generate high-value leads with complex technical requirements. Exporb captures every detail — from multi-language business cards to detailed conversations about material specs — so your sales team has the context they need for deals that take months to close.
Industrial Expo Stats
Hannover Messe — Day 2
Why Manufacturing Teams Lose Leads at Trade Shows
Industrial trade shows are high-stakes environments where technical details matter and language barriers are real.
Long Sales Cycles Need Rich Data
Manufacturing deals take 6-18 months to close. The technical details discussed at trade shows — tolerances, materials, certifications — must be captured accurately or they are gone forever.
International Business Cards
Industrial expos like Hannover Messe attract visitors from 70+ countries. Business cards in German, Chinese, Japanese, and Korean need accurate scanning — not garbled OCR output.
Large Booth Teams
Manufacturing companies run booths with 10-20+ staff across multiple shifts. Without shared lead capture, reps duplicate contacts and lose track of who spoke with whom.
Technical Specs Get Lost
Conversations about custom machining, material specifications, and production volumes contain details that handwritten notes cannot capture. These details drive the quote process.
How Exporb Solves Lead Capture for Manufacturing
Built for the complexity and international nature of industrial trade shows.
Multi-Language Card Scanning
AI-powered scanner handles German, Chinese, Japanese, Korean, Arabic, and all Latin-alphabet languages. Accurate extraction of names, titles, and company details from any script.
Voice Recording for Tech Specs
Record detailed technical discussions — material requirements, tolerances, production volumes, certifications needed. AI extracts structured data and follow-up actions from every conversation.
Team Sync for Large Booths
Your entire booth team — from engineers to sales reps — shares a single lead pool. Real-time sync across shifts, no duplicates, and clear ownership of every contact.
AI Lead Scoring for Long Cycles
Automatic scoring based on conversation content, buying signals, and project timeline. Know which prospects are ready for a quote today versus nurturing over 12 months.
CRM Export with Full Context
Export leads to Salesforce, HubSpot, or CSV with all AI-extracted data — technical requirements, project timelines, and follow-up actions. Your sales team gets the full picture.
Offline Mode for Expo Halls
Large convention centers like Hannover Messe have unreliable WiFi. Capture everything offline — cards, voice notes, photos — and sync when connectivity returns.
Real Scenario: Industrial Supplier at Hannover Messe
Team of 12 sets up across two booth locations in Hall 17. All reps join the shared workspace. Engineers and sales reps are paired for technical conversations.
A German OEM delegation visits. Rep scans 5 business cards with German text — all extracted perfectly. Voice recording captures a 7-minute conversation about custom CNC machining tolerances and material certifications.
Chinese manufacturing partner visits. Business cards in Mandarin are scanned accurately. Voice note captures discussion about supply chain logistics and minimum order quantities.
126 leads across both booth locations. Team sync shows no duplicates. An engineer flags 3 contacts as "quote-ready" with technical requirements already extracted by AI.
Day ends with 198 leads from 23 countries. Sales team exports quote-ready leads to Salesforce with full technical requirements attached. First quotes go out within 48 hours — while competitors are still deciphering handwritten notes.
Major Manufacturing Trade Shows
Exporb is used at the largest industrial expos worldwide.
Hannover Messe
Hannover, Germany
Industrial technology and automation
IMTS
Chicago, USA
Manufacturing technology and metalworking
Automatica
Munich, Germany
Robotics and automation
Bauma
Munich, Germany
Construction and mining equipment
EMO Hannover
Hannover, Germany
Metalworking and machine tools
Fabtech
USA (rotating)
Metal forming and fabricating
China International Industry Fair
Shanghai, China
Industrial manufacturing
SPS
Nuremberg, Germany
Smart production solutions
Frequently Asked Questions
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