Food & Beverage Trade Show
Lead Capture, Hands-Free
At Anuga or Gulfood, your hands hold a tasting glass and a sample plate. There's no third hand for a notepad. Exporb captures food expo leads with voice notes and one-tap card scans, so the buyer who liked your hot sauce at 3pm doesn't get lost in a stack of 80 cards.
Food Expo Lead Feed
Live captures from your team
Tuscan Olive Co.
"Organic extra virgin, bulk pricing"
Pacific Beverages
"Kombucha line, US distribution"
Gulf Foods Trading
"Halal certified snacks, MOQ 1000"
Tokyo Natural Foods
"Matcha supplier, samples sent"
Why F&B Companies Lose Leads at Trade Shows
Food and beverage expos are hands-on. Notepads and badge scanners can't keep up.
Tasting Sessions Make Notes Impossible
Pouring samples, talking MOQs, shaking hands. By 6pm at Gulfood you've got 70 cards and zero memory of which buyer wanted private label and which wanted bulk export.
Supplier Cards Pile Up Fast
SIAL Paris and Anuga generate 300+ supplier cards across a four-day stretch. Typing them into a spreadsheet on the flight home is how cards become trash.
Large Halls, Scattered Teams
Anuga sprawls across 11 halls. Your sourcing lead is in Hall 5 with bakery suppliers, your sales rep is in Hall 7 with retailers. Without a shared pool, you re-meet the same buyer twice.
Slow Follow-Up Loses Distributors
A specialty trade buyer met 40 suppliers in one day. If your email next Tuesday says 'great meeting you' with no specifics, you're in the trash. The competitor who emailed Wednesday morning quoting the bulk price you discussed? They got the order.
How Exporb Solves Lead Capture for Food & Beverage
Built for the hands-on, high-volume nature of food and beverage exhibitions.
Voice Recording During Tastings
Tap once, record while you sample. Pricing, packaging specs, MOQs, distribution terms all captured without setting down the glass.
Instant Card Scanning
Snap distributor and buyer cards in any language. AI pulls name, company, title, email, phone. No spreadsheet typing on the flight home.
AI Lead Scoring
Automatic scoring based on conversation content and buying signals. Quickly identify which distributors, retailers, or buyers are most likely to place an order.
Team Sync Across Exhibition Halls
Your entire team shares a single lead pool even when spread across multiple halls. See who visited which supplier, avoid duplicate contacts, and coordinate follow-ups.
CRM Export for Distributor Follow-Up
Export leads to HubSpot, Salesforce, or CSV with all AI-extracted notes — product interests, pricing discussed, volume requirements. Follow up with context, not generic emails.
Offline Mode for Large Venues
Food expos are massive. WiFi crawls. Capture cards, record voice notes, add details offline. Syncs when you reconnect.
Example scenario: Organic Brand at SIAL Paris
Team of 5 arrives at SIAL Paris. Two reps cover the booth while three walk the floor sourcing new suppliers. Everyone joins the shared event workspace.
Booth rep meets a UK distributor interested in their organic snack line. Voice recording captures a 4-minute conversation about pricing tiers, minimum order quantities, and shelf-life requirements.
Floor team scans 23 supplier cards across Halls 3 and 5. AI extracts contact details from cards in French, Italian, and Arabic. Quick voice notes capture product impressions after each tasting.
94 contacts captured across the team. A major Middle Eastern distributor gets a lead score of 85/100 — flagged for CEO follow-up. No duplicates despite 5 team members working different areas.
Day ends with 156 contacts. Hot leads are exported to HubSpot with full context — products discussed, pricing requirements, distribution territories. Personalized follow-up emails go out that evening.
Major Food & Beverage Trade Shows
Designed for food and beverage tradeshows and exhibitions.
SIAL Paris
Paris, France
Global F&B — 285,000 visitors and 7,500+ exhibitors from 127 countries in 2024
National Restaurant Association Show
Chicago, USA
Foodservice — 58,000+ professionals and 2,240+ exhibitors in 2024
Natural Products Expo West
Anaheim, USA
Natural & organic — 64,000+ attendees and 3,000+ brands in 2025
Anuga
Cologne, Germany
Food and beverage trade
Gulfood
Dubai, UAE
F&B sourcing for Middle East and Africa
Fancy Food Show
New York / Las Vegas, USA
Specialty food and beverage
FHC China
Shanghai, China
Food and hospitality (Asia)
Alimentaria
Barcelona, Spain
Food, beverage, and gastronomy
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