Automotive Trade Show
Lead Capture at Scale
Auto shows generate complex supply chain conversations spanning parts, materials, and partnerships. Exporb records every detail, scans cards in any language, and keeps your multi-location booth team perfectly synchronized — even when convention center WiFi fails.
Auto Show Lead Overview
IAA Mobility — 3 booth locations
Why Automotive Companies Struggle at Trade Shows
Auto shows combine massive venues, global supply chains, and technically complex conversations — a perfect storm for lost leads.
Complex Supply Chain Conversations
Automotive trade shows involve detailed discussions about parts, materials, certifications, and production timelines. These multi-layered conversations contain critical details that handwritten notes cannot capture.
Multi-Location Booth Presence
Major auto shows often require presence in multiple halls — main booth, supplier area, and technology pavilion. Coordinating leads across locations without a shared system leads to missed handoffs and duplicates.
Poor Connectivity at Large Venues
Auto shows like IAA and Detroit occupy massive convention centers where WiFi and cellular coverage are unreliable. Lead capture tools that depend on constant connectivity fail when you need them most.
Global Supplier Networks
Automotive supply chains span the globe. Business cards from German, Japanese, Korean, and Chinese suppliers need accurate scanning — especially for technical titles and company divisions.
How Exporb Solves Lead Capture for Automotive
Built for the scale, complexity, and global nature of automotive trade shows.
Voice Recording for Supply Chain Talks
Record detailed discussions about parts specifications, material requirements, production volumes, and delivery timelines. AI extracts structured data including technical specs and partnership opportunities.
AI Extraction of Technical Details
AI Enrich analyzes recorded conversations and extracts part numbers, material specifications, certification requirements, pricing discussions, and concrete follow-up actions automatically.
Team Sync Across Locations
Your team at the main booth, supplier hall, and tech pavilion all share a single lead pool. Real-time sync prevents duplicates and enables warm handoffs between locations and shifts.
Multi-Language Card Scanning
Accurately scan business cards in German, Japanese, Korean, Chinese, and all other languages. Essential for the global automotive supply chain where contacts come from every major manufacturing region.
Offline Mode for Convention Centers
All core features work without internet. Scan cards, record voice notes, capture selfies, and add manual notes offline. Data syncs automatically when connectivity returns.
CRM Export with Full Context
Export leads to Salesforce, HubSpot, or CSV with all AI-extracted data — technical requirements, partnership opportunities, timeline expectations, and follow-up actions.
Real Scenario: Tier-1 Supplier at IAA Mobility
Team of 15 sets up across 3 locations — main exhibition hall, supplier pavilion, and outdoor connected mobility area. All reps join the shared workspace. WiFi is weak in the outdoor zone, but offline mode is ready.
A Japanese OEM delegation visits the main booth. Rep scans 8 business cards in Japanese — all extracted accurately. Voice recording captures a 9-minute conversation about EV battery casing specifications, including material grades, tolerances, and annual volume targets.
Supplier pavilion team captures 34 contacts from German, Korean, and Chinese companies. AI extracts technical discussions about lightweight composites, IATF 16949 certification requirements, and delivery timelines.
178 leads across all 3 locations. Team sync shows zero duplicates despite 15 reps working independently. A major EV startup gets flagged as a partnership opportunity — score 95/100 — with full recording and AI-extracted specs attached.
Day ends with 267 leads from 31 countries. Partnership opportunities (score 75+) are exported to Salesforce with full technical context. Business development team schedules factory visits for the top 5 prospects within the week.
Major Automotive Trade Shows
Exporb is used at the world's largest automotive exhibitions and supplier events.
IAA Mobility
Munich, Germany
Mobility and automotive technology
Detroit Auto Show (NAIAS)
Detroit, USA
North American automotive industry
Automechanika
Frankfurt, Germany
Aftermarket and auto parts
Auto Shanghai / Beijing
Shanghai / Beijing, China
Chinese automotive market
Tokyo Motor Show
Tokyo, Japan
Japanese automotive innovation
SEMA Show
Las Vegas, USA
Specialty equipment and aftermarket
Equip Auto
Paris, France
Automotive aftermarket (Europe)
Automotive Testing Expo
Stuttgart, Germany
Testing and validation technology
Frequently Asked Questions
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