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Automotive Industry

Automotive Trade Show
Lead Capture at Scale

SEMA and IAA Mobility conversations get technical fast: part numbers, certs, annual volumes. Exporb records the talk, scans cards in Japanese or German, and keeps your supplier-hall team on the same lead pool as the main booth. Works when the WiFi doesn't.

Voice recording Team sync Offline mode

Auto Show Lead Overview

IAA Mobility — 3 booth locations

Total leads captured
2673 locations
Supply chain recordings
587.1h audio
Countries represented
31All scanned
Partnership opportunities
14Score 75+

Why Automotive Companies Struggle at Trade Shows

Big venues. Global supplier base. Technical conversations. Auto expo leads disappear into spreadsheets you'll never open again.

Complex Supply Chain Conversations

At SEMA or IAA Mobility, you spend 20 minutes on one part: tolerances, IATF 16949 certs, annual volumes, tier-2 sourcing. Try writing that on a business card after seven booths.

Multi-Location Booth Presence

IAA puts you in three halls: main booth, supplier hall, mobility pavilion. Without a shared lead pool, the rep in Hall B has no idea the OEM contact already met your team in Hall A.

Poor Connectivity at Large Venues

Messe München and Detroit's Huntington Place are concrete and steel. Cell drops out, WiFi crawls. Tools that need a live connection stop working when the floor gets busy.

Global Supplier Networks

Automotive supply chains span the globe. Business cards from German, Japanese, Korean, and Chinese suppliers need accurate scanning — especially for technical titles and company divisions.

How Exporb Solves Lead Capture for Automotive

Built for the scale, complexity, and global nature of automotive trade shows.

Voice Recording for Supply Chain Talks

One tap records the conversation. AI pulls out part specs, material grades, production volumes, and delivery dates as structured fields you can export.

AI Extraction of Technical Details

AI Enrich reads the recording and writes back part numbers, certification needs (IATF, ISO), pricing notes, and the actual follow-ups. No re-listening.

Team Sync Across Locations

Main booth, supplier hall, mobility pavilion: one shared lead pool. Sync runs on window focus, so duplicates die and shift handoffs stop being a guessing game.

Multi-Language Card Scanning

Accurately scan business cards in German, Japanese, Korean, Chinese, and all other languages. Essential for the global automotive supply chain where contacts come from every major manufacturing region.

Offline Mode for Convention Centers

Card scans, voice notes, selfies, and manual edits all work offline. Data syncs when you get signal back.

CRM Export with Full Context

Push to Salesforce, HubSpot, or CSV. Tech specs, partnership notes, timelines, and follow-ups travel with each contact.

Example scenario: Tier-1 Supplier at IAA Mobility

08:30

Team of 15 sets up across 3 locations — main exhibition hall, supplier pavilion, and outdoor connected mobility area. All reps join the shared workspace. WiFi is weak in the outdoor zone, but offline mode is ready.

10:00

A Japanese OEM delegation visits the main booth. Rep scans 8 business cards in Japanese — all extracted accurately. Voice recording captures a 9-minute conversation about EV battery casing specifications, including material grades, tolerances, and annual volume targets.

12:00

Supplier pavilion team captures 34 contacts from German, Korean, and Chinese companies. AI extracts technical discussions about lightweight composites, IATF 16949 certification requirements, and delivery timelines.

15:00

178 leads across all 3 locations. Team sync shows zero duplicates despite 15 reps working independently. A major EV startup gets flagged as a partnership opportunity — score 95/100 — with full recording and AI-extracted specs attached.

18:00

Day ends with 267 leads from 31 countries. Partnership opportunities (score 75+) are exported to Salesforce with full technical context. Business development team schedules factory visits for the top 5 prospects within the week.

Major Automotive Trade Shows

Designed for automotive tradeshows and supplier events.

IAA Mobility

Munich, Germany

Mobility & automotive tech — 500,000+ visitors, ~750 exhibitors, 350+ world premieres at IAA Mobility 2025

Detroit Auto Show (NAIAS)

Detroit, USA

North American automotive industry

Automechanika

Frankfurt, Germany

Aftermarket and auto parts

Auto Shanghai / Beijing

Shanghai / Beijing, China

Chinese automotive market

Tokyo Motor Show

Tokyo, Japan

Japanese automotive innovation

SEMA Show

Las Vegas, USA

Specialty equipment and aftermarket

Equip Auto

Paris, France

Automotive aftermarket (Europe)

Automotive Testing Expo

Stuttgart, Germany

Testing and validation technology

Frequently Asked Questions

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Ready to Capture More Leads at Your Next Auto Show?

Try Exporb at your next auto expo. Booth conversations turn into supplier deals you can actually follow up on. Free plan, no card.